At MDR, we position organizations to have a greater impact on stakeholders, the public, and the environment.
With clients ranging from neighbourhood organizations to the United Nations, we are committed to supporting organizations with social impact mandates. We typically work with organizations that:
- oversee professional standards to improve public safety
- address labour market challenges through future skills development
- make meaningful contributions to environmental sustainability
- develop or enhance workplace Equity, Diversity, Decolonization, and Inclusion frameworks.
At a time when organizations are facing unprecedented challenges, MDR Public Affairs is uniquely qualified and positioned to address complex issues and drive change to influence stakeholders.
Our associates are one of a kind. Their professional backgrounds, academic achievements, and personal philosophies are inextricably bound to our values. In an increasingly intense world where breaking news never stops, it’s important to have a team that is fully engaged, remains in-tune with trends and influencers, and legitimately cares about the world in which they live.
Our work isn’t merely transactional, but deeply personal. We fully recognize today’s changing socio-political climates and commit ourselves to deliver solutions that are current, highly impactful, and relevant.
M. Daniel Roukema
M. Daniel Roukema is an award-winning leader who has spent his career working with non-profit organizations, governments, and regulatory bodies. Specializing in strategic organizational development and corporate communications, he is a recognized facilitator, speaker, and instructor who has had an unwavering commitment to community and social impact throughout Canada and internationally for thirty years.
Daniel’s interest in communications, public policy, and community development began in university when he visited Rwanda in 1993 and witnessed the outbreak of the 1994 genocide. After first being contacted by the Canadian Broadcasting Corporation while awaiting evacuation orders with other foreigners, he provided ongoing updates to broadcasters around the world about their condition and the state of the war.
Daniel has overseen several regulatory communications departments leading start-up and transformational changes at provincial and national levels. He also spent several years working in communications and government relations and leading significant stakeholder engagement processes that impacted public policy in environment, economic development, immigration, and public health.
A current member of the Board of Directors of the United Way Halton & Hamilton and the Board of Governors of King’s-Edgehill School in Nova Scotia, his governance experience includes former positions on the Boards of Community Development Halton in Burlington and HMC Connections in Oakville. Before that, he served on the Boards of Big Brothers Big Sisters of Ottawa, the Social Planning Council of Ottawa, and Child Find Nova Scotia where he presided over the creation of the province’s Amber Alert program.
Daniel has a Bachelor of Arts degree in Political Science from Dalhousie University, a post-graduate certificate in European Union External Relations from l’Université Libre de Bruxelles in Belgium, and pursued an M.S. in Community Economic Development at Southern New Hampshire University. He recently received an executive certificate in Digital Business Strategy from MIT and in 2021 is expected obtain an MBA from the University of Cumbria.
Director of Client Relations
Adam Caldwell is a seasoned business development professional with extensive experience in regulatory compliance and corporate sustainability consulting. He began his career in management consulting as an environmental compliance analyst, and his passion for helping his clients work through their business challenges saw him transition into consultative sales. With a broad knowledge of contemporary environmental challenges and sustainability trends, Adam has worked a diverse group of clients ranging from home-based businesses to Fortune 100 firms, helping them mitigate their regulatory risk and grow their businesses through communicating and enhancing their social and sustainability values.
Adam is a passionate community advocate and brings his expertise to the table with his engagement with various environmental and social non-profit organizations. He has a degree in Environmental Policy from Carleton University and a Certificate in Ethics from Saint Paul University. He also has an academic background in geosystems and climate change and has authored articles and contributed to studies on sustainable infrastructure and climate resilience. Adam has a particular interest biodiversity, local food systems and the intersection of climate risk and social equity.
Adam lives, works and plays in Sḵwx̱wú7mesh – Squamish BC, the traditional, ancestral and unceded territory of the Coast Salish peoples.
Before her consulting career, Staci held a range of management positions in the public and private sectors. Her responsibilities spanned professional licensing, healthcare, education, customer service, and strategy.
Staci is a member of the Board of Directors of the Council on Licensure, Enforcement, and Regulation (CLEAR). She also volunteers extensively with her church and sorority and is an active member of the Howard University Alumni Club of Greater Washington, DC, her alma mater.
Video Production Lead
Mychaylo has produced video projects in Canada, China, Philippines, Uganda, United Kingdom, France, and the United States. A TV reporter for nearly a decade, he worked with CBC, CTV, the Globe and Mail, Maclean’s, Danish TV (DR), Japanese TV (NHK), Cascadia magazine and The Tyee. In 2017, he co-won a Jack Webster journalism award for an interactive online report about oil tanker safety for the Globe and Mail.
He is an instructor at InFocus Film School in Vancouver and has recently produced videos for the University of British Columbia, several start-up businesses, a national museum, and a winery.
WAEZA S. AFZAL
Waeza brings extensive experience in regulatory policy development, stakeholder engagement and policy research, and analysis on a variety of social and urban issues. In the regulatory sector she provided important policy analysis on regulatory reforms, governance, and emerging issues and trends in the sector. She has also developed strategies for housing, local economic development, and social enterprise development, and has applied design thinking and people centred engagement methods to public consultations.
Waeza completed her undergraduate studies in Philosophy at the University of Toronto (St. George) and pursued an MSc. in Sustainability Studies from King’s College London in the U.K., where she attained scholarship in the field of urban policy and sustainable environmental management.
Senior Advisor to the CEO
For almost seven years, Maestro has spent his time eating, sleeping, and playing. He’s never had a real job. He has no formal education and his aspirations are limited to hanging out in Amazon boxes.
His lifestyle is the envy of the MDR Public Affairs team.