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Communities

We successfully position clients to have a greater impact

on stakeholders, the public, and the environment

A PEOPLE-FIRST AGENCY

MDR Public Affairs is a social enterprise that provides strategic communications services and develops innovative digital marketing solutions.


Located in Toronto and serving Canada and the United States, we advocate for fairness, equity, and equal rights by supporting organizations committed to social justice, improving fairness in the marketplace, and taking action against climate change. We also work with educational organizations that improve access to education through technology.  

 

Our clients are:

  • Canadian regulatory bodies and organizations committed to improving professional standards;

  • organizations that tackle labour market challenges through future skills development;

  • leaders in environmental sustainability;

  • community organizations that advocate for the rights of marginalized people;

  • publicly traded corporations committed to Environmental, Social, and Governance (ESG) reporting; and

  • political parties and candidates whose purpose and mandates reflect our corporate mission.

At a time when organizations are seeking genuine and effective solutions to address the social, economic, and political disparities that exist in our society, MDR Public Affairs is uniquely qualified and positioned to address complex challenges, drive change, and influence stakeholders.

Our associates are one of a kind.  Their professional backgrounds, academic achievements, and personal philosophies are inextricably bound to our values.  In an increasingly intense world where breaking news never stops, it's important to have a team that is fully engaged, remains in-tune with trends and influencers, and legitimately cares about the world in which they live. 

 

Our work isn't merely transactional, but personal.  We fully recognize today's changing socio-political climates and deliver solutions that are current, highly impactful, and relevant.

 
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SERVICES

 

Professional Services

Brand Positioning

Your position in the marketplace is essential to your organization's success, and we can help you identify your value proposition to influence stakeholders and the public.

Crisis Management

By creating and implementing sound crisis communication plans, we can manage the toughest of issues to restore your organization's reputation. When faced with a crisis, feel confident with MDR Public Affairs to secure every step of the way.

Digital

Our social data and analytics tools inform insight and strategy to create fully integrated marketing and communications plans.  At MDR Public Affairs, digital is seamlessly woven into every program to produce tangible and trackable results that generate ROI.

Interim Leadership

Need a temporary VP or Director of Communications and/or Marketing? Our associates have previously led several communications departments and are available for short-term assignments  during your organization's transition.

Media Relations

Our media relations services ensure that your story is positioned the right way and to the right influencers.  MDR Public Affairs provides access to the right people, pitches stories,  and gets you the coverage you need. Ask about our daily media monitoring services.

Presentation Coaching

We have a successful track record in supporting new and nervous public speakers and presenters by applying the right approaches that build confidence, allow you to present with impact, stay focused, and connect with your audience.

Diversity & Public Diplomacy

It is essential that organizations recognize diversity, and the differences and complexities of international and intercultural communication.  We offer sophisticated products and services to engage, inform, or transform your message to international audiences and position you effectively on the world stage.

Strategy

At MDR Public Affairs, we thrive on strategic planning.  Whether facilitating a process for an organizational plan, department or program, we build highly effective road maps, objectives, and tactics to achieve desired outcomes.

Translation

In partnership with a reputable Canadian  company that boasts extensive multi-sector technical experience, we facilitate the process of translating documents from English to French and vice-versa.

Web Design

From information to e-commerce, our associates have been designing, developing, and managing websites for dozens of clients for many years. Skilled at interpreting and understanding audience needs, let's work together to build the next creative solution to enhance your organization's marketplace visibility.

Writing

The team at MDR Public Affairs loves to write.  Whether press releases, speeches, or Annual Reports, we undertake content development projects of all sizes and work closely with you to reflect your voice and intentions.

Video

Share your vision and let us bring it to life.  Specializing in non-profit, community, and environmental video production, our team sees each project as an opportunity to tell your unique story to a larger audience to attract interest, attention, and support. 

Digital Innovation for Enhanced Public Awareness

As part of our commitment to support building a fairer marketplace, MDR Public Affairs developed ConsumerProtection.info, a digital toolkit of information and resources to support the Canadian regulatory sector by promoting their work that protects consumers and patients.

Created by regulatory communications professionals in consultation with regulators, government, the general public, and licensed professionals; ConsumerProtection.info was developed with a commitment to free and accessible use. 

 

The toolkit currently includes:

 

  • Canadian Regulatory Guide, a comprehensive online library of regulatory bodies, consumer protection information, and news;

  • RegulatoryJobs.ca, an employment listings website for career opportunities in the Canadian regulatory sector;

  • Last Week's Listings, a weekly newsletter sharing recent employment opportunities in the regulatory sector; and

  • Digital Sandbox, a platform where current and future clients can test new products developed by MDR Public Affairs to provide feedback prior to launch.

 

OUR WORK

Communications Leadership

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FEATURED PROJECT

 
 
Corporate Video for the Institute for Sustainable Infrastructure (1m:59s)
Washington, DC
 

OUR PEOPLE

M. DANIEL ROUKEMA

President & CEO

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Daniel is a community economic development practitioner who has worked in the areas of public engagement, community revitalization, and public health, as well as in communications, marketing, public affairs for 25 years.  He has been leading transformational change as an employee, consultant, and Board member in Canada and abroad in the private, government, and non-profit sectors for two decades. [Continue]

STACI MASON

Senior Associate

Staci has an extensive background in operations management.  She is highly experienced in helping clients develop strategic project planning and research initiatives that drive process improvement, customer relations, and professional development activities. She also works closely with clients to develop action plans and road maps to achieve short and long-term operational and project goals.   [Continue]

PRIYA RAMSINGH

Senior Associate

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Priya has acquired almost 25 years of experience in communications, public affairs, and media relations. A results-driven professional with expert insight into recognizing and delivering audience needs, she has led communications departments at three regulatory bodies in Ontario.  [Continue]

MYCHAYLO PRYSTUPA

Video Production Lead

Mychaylo has been creating authentic and well-crafted video stories for more than 15 years.  He is an award-winning broadcast journalist and a recognized expert in strategic video communications, media relations, the art of storytelling, and marketing.  [Continue]

WAEZA S. AFZAL

Associate

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Waeza brings extensive experience in regulatory policy development, stakeholder engagement and policy research, and analysis on a variety of social and urban issues.  In the regulatory sector she provided important policy analysis on regulatory reforms, governance, and emerging issues and trends in the sector.   [Continue]

 

WORK WITH US

MDR Public Affairs is committed to diversity, inclusion, and equity, and encourages applications from professionals who face traditional or personal barriers to employment. 

 

Gender, religious, and disability accommodations are considered for all candidates, contractors and staff as necessary. 

 

Sorry, no opportunities available at the moment, but please check back again soon.

Find Us

1400-330 Bay Street

Toronto, Ontario 

M5H 2S8

Email Us 

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