We successfully position clients to have a greater impact
on stakeholders, the public, and the environment
Your position in the marketplace is essential to your organization's success, and we can help you identify your value proposition to influence stakeholders and the public.
By creating and implementing sound crisis communication plans, we can manage the toughest of issues to restore your organization's reputation. When faced with a crisis, feel confident with MDR Public Affairs to secure every step of the way.
Our social data and analytics tools inform insight and strategy to create fully integrated marketing and communications plans. At MDR Public Affairs, digital is seamlessly woven into every program to produce tangible and trackable results that generate ROI.
Need a temporary VP or Director of Communications and/or Marketing? Our associates have previously led several communications departments and are available for short-term assignments during your organization's transition.
Our media relations services ensure that your story is positioned the right way and to the right influencers. MDR Public Affairs provides access to the right people, pitches stories, and gets you the coverage you need. Ask about our daily media monitoring services.
We have a successful track record in supporting new and nervous public speakers and presenters by applying the right approaches that build confidence, allow you to present with impact, stay focused, and connect with your audience.
Diversity & Public Diplomacy
It is essential that organizations recognize diversity, and the differences and complexities of international and intercultural communication. We offer sophisticated products and services to engage, inform, or transform your message to international audiences and position you effectively on the world stage.
At MDR Public Affairs, we thrive on strategic planning. Whether facilitating a process for an organizational plan, department or program, we build highly effective road maps, objectives, and tactics to achieve desired outcomes.
In partnership with a reputable Canadian company that boasts extensive multi-sector technical experience, we facilitate the process of translating documents from English to French and vice-versa.
From information to e-commerce, our associates have been designing, developing, and managing websites for dozens of clients for many years. Skilled at interpreting and understanding audience needs, let's work together to build the next creative solution to enhance your organization's marketplace visibility.
The team at MDR Public Affairs loves to write. Whether press releases, speeches, or Annual Reports, we undertake content development projects of all sizes and work closely with you to reflect your voice and intentions.
Share your vision and let us bring it to life. Specializing in non-profit, community, and environmental video production, our team sees each project as an opportunity to tell your unique story to a larger audience to attract interest, attention, and support.
Digital Innovation for Enhanced Public Awareness
As part of our commitment to support building a fairer marketplace, MDR Public Affairs developed ConsumerProtection.info, a digital toolkit of information and resources to support the Canadian regulatory sector by promoting their work that protects consumers and patients.
Created by regulatory communications professionals in consultation with regulators, government, the general public, and licensed professionals; ConsumerProtection.info was developed with a commitment to free and accessible use.
The toolkit currently includes:
Canadian Regulatory Guide, a comprehensive online library of regulatory bodies, consumer protection information, and news;
RegulatoryJobs.ca, an employment listings website for career opportunities in the Canadian regulatory sector;
Last Week's Listings, a weekly newsletter sharing recent employment opportunities in the regulatory sector; and
Digital Sandbox, a platform where current and future clients can test new products developed by MDR Public Affairs to provide feedback prior to launch.
Corporate Video for the Institute for Sustainable Infrastructure (1m:59s)
M. DANIEL ROUKEMA
President & CEO
Daniel is a community economic development practitioner who has worked in the areas of public engagement, community revitalization, and public health, as well as in communications, marketing, public affairs for 25 years. He has been leading transformational change as an employee, consultant, and Board member in Canada and abroad in the private, government, and non-profit sectors. [Continue]
Staci has an extensive background in operations management. She is highly experienced in helping clients develop strategic project planning and research initiatives that drive process improvement, customer relations, and professional development activities. She also works closely with clients to develop action plans and road maps to achieve short and long-term operational and project goals. [Continue]
Priya has acquired almost 25 years of experience in communications, public affairs, and media relations. A results-driven professional with expert insight into recognizing and delivering audience needs, she has led communications departments at three regulatory bodies in Ontario. [Continue]
Video Production Lead
Mychaylo has been creating authentic and well-crafted video stories for more than 15 years. He is an award-winning broadcast journalist and a recognized expert in strategic video communications, media relations, the art of storytelling, and marketing. [Continue]
WAEZA S. AFZAL
Waeza brings extensive experience in regulatory policy development, stakeholder engagement and policy research, and analysis on a variety of social and urban issues. In the regulatory sector she provided important policy analysis on regulatory reforms, governance, and emerging issues and trends in the sector. [Continue]